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How does staging benefit you?
Statistics show that staged homes sell faster and for more money, giving you a bigger profit.
Photos of staged homes look better in print and internet advertising. Your listing will stand out from the competition.
Agents recognize staged homes as properties ready to sell and are more receptive to showing homes that are staged.
Buyers and building inspectors view staged homes as homes that are well maintained and updated.
Appraisers are more likely to appraise staged homes at full value.
The cost of staging is fractional relative to the benefits of selling faster and for the highest possible price.
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Staging is not Decorating
Decorating a home is very personal and designed for the homeowner's enjoyment. Staging a home to sell is creating a home which appeals to a larger market. Broad appeal is achieved by neutralizing colour and style, editing and de-cluttering, and the removal or repositioning of furnishings.
"The problem with the way we decorate our homes, is that we are very personal about it. Prospective buyers get distracted; they start to feel like they are intruding into someone else's space. What sellers want is for the buyers to feel like they are walking into something that is already theirs."
-The Vancouver Sun
Simply Put, Staging is Value
Today's real estate market is dynamic and competitive. To realize the best return on your biggest asset, you need to make your home stand out. Home staging will give you a real competitive advantage by making your home's best features shine for every prospective buyer. Like the old saying goes, sometimes you have to spend money to make money ... it makes sense to maximize your selling price by staging your home to showcase its best features.
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"According to studies conducted by the Canadian-based E-Real Assist marketing service, home staging can add up to seven per cent to the selling price. A staged home may sell up to 2 ½ times faster than a non-staged one."
- The Gazette (Montreal) 2005
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"54 per cent of Canadians think that $2,000 or more is an appropriate amount to spend in preparing a house for sale, with a surprising 25 per cent willing to pay over $5,000."
- Royal LePage 2005 Home Staging Poll
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